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Bulletin of Abai KazNPU. Series of Art education: art, theory, methods

FEATURES OF THE TRANSFORMATION OF THE RUNIC HERITAGE OF THE ANCIENT TURKS IN TERMS OF THE DEVELOPMENT OF MODERN TYPOGRAPHY

Published December 2025
Abylkhan Kasteyev National Museum of Arts of the Republic of Kazakhstan
Abai Kazakh National Pedagogical University
Abstract

In digital design, branding, museification, and educational platforms, the fusion of ancient Turkic
runes and modern printing technologies is increasingly taking place, but such interaction often causes
hidden changes in the structure, set of signs, and meaning of these symbols. This article examines the
aspects of the transformation of the ancient Turkic runic heritage from epigraphic finds into modern
printed form. A hybrid analysis approach is applied: firstly, an in-depth typographic and palaeographic comparative examination is carried out, involving expert opinions to determine stable transformational
features; secondly, numerical data collected from coding catalogues, typeface coverage, and reports on
the success of recognition between an abstractly ideal and a real image of texts is considered.
The research led to the creation of a repeatable classification consisting of seven transformations:
spatial adjustment, adding reference lines and ranges, bringing the direction to standards, combining
alternatives, emphasizing the symmetries of the module, forming a set through codification and
semantic reinterpretation in the context of identity. The standardized parameters and framework of the
platform invariably lead to the formation of unified visual content, while detailed recordings and
analytical information indicate that the actual variability of texts is far from fully displayed in limited
digital versions. In conclusion, the possibility of achieving the historical authenticity of typography
through the consideration of fonts as scientific objects supported by empirical data is emphasized.; The
choice of writing elements requires clarity, alternative approaches must be considered, and the analysis
should combine indicators of readability with a check on the body of texts. This method ensures relevant
interaction and carefully transmits the legacy of the ancient Turkic runes. 

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