In this article, we will consider the influence of a national culture and tradition on the formation of applied decorative art in Kazakhstan — material heritage is transferred to modern technics, motives and creative practice. Using a combination of qualitative interviews, participant observation, and quantitative surveys, the study suggests that traditional crafts such as embroidery and felt-making skills and those in pottery are still at the heart of modern Kazakh arts. The results show that most craftsmen have a close connection to their culture, using traditional motifs in over 75 % of the cases; although artisans are culturally influenced by formal education and generational transmission. The results also point to the fine line between carrying on a legacy and engaging with an evolving international field, as contemporary jewelry design beneficiaries. The Government has been instrumental in revitalizing traditional practices and has facilitated the integration of these craft traditions with the mainstream, through a number of efforts to promote our cultural heritage. Women are still the predominant custodians of craft heritages not only as inheritors, but also as transmitters of hands-on skills that might be crucial for these arts to stay alive in the years to come. According to the article, this serves as a testament to the dynamic nature of Kazakh decorative arts which are seeking balance between traditional past and innovative future. It was also suggested that researches on role of technology and rural artisans to enhance & preserve these socially culturally important crafts should be carried out. The study allows for a broader understanding of how they can be used in maintaining national continuity while experimenting with contemporary cultural novelties.