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Bulletin of Abai KazNPU. Series of Art education: art, theory, methods

Synthesis of traditional and digital methods in the formation of graphic culture of students in lessons on graphics

Published March 2025
Mahambet Otemiusly West Kazakhstan University
Abstract

Focusing on the convergence of traditional and electronic methods of manufacturing graphic culture in the learning environment of graphic design classrooms, article discusses the integration of digital processing into the fashioning of form. Combining traditional artistic practices with contemporary digital technologies, this article explores the effectiveness of a hybrid pedagogical approach in shaping students' creative, technical, and conceptual skills. In this instance, graphic culture is literal; it isthe power to think in a graphicmanner, to act according to the principles of graphic design and to generate culturally specific and technically competent graphics across media.
The study was implemented in a quasi-experimental design with two groups of undergraduates, one learning only from traditional media and the others from atraditional-digital blend. Data wereobtained through pre-and post-tests, portfolio, interviews, and observation in a 12-week class. Some criteria were used to compare results, such as creativity, technical, and studentengagement.
The findings of the results indicated that the students in the blended condition performed better than those in the face-to-face condition in almost allthe aspects. They were more engaged, had awider variety of creative moments, and were more skilled in both the conceptual and technical aspects. Their portfolios demonstrated more than a command of the principles of design which, this year morethan ever, have been translated into cultural material through digital tools. The study provided evidence that that a blended traditional and digital foundation approach to teachingmake for richer, and more flexible, outcomes in design education.
The conversation highlights that this integration is notreactionary to media/technology but grounded in pedagogy allowing for future-ready design education. It trains students for contemporary creative industries, but it retainsdepth and rigor of classical training. Finally, suggestions for teacher education and curriculum reform are proposed, calling for the establishment of hybridmethods as a norm within graphic culture production

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