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Bulletin of Abai KazNPU. Series of Art education: art, theory, methods

THE INFLUENCE OF MULTIMEDIA TECHNOLOGIES ON THE PERCEPTION AND TEACHING OF GRAPHICS

Published June 2024
Kh. Dosmukhamedov Atyrau University, Master of arts
Akdeniz University, Fakulty of Fina Arts, Associate Professor, PhD, Department of Graphics
Abstract

This research analyzes the impact of multimedia technologies on graphic design perception,
and how this influences graphic design pedagogy, using examples such as visual reality (VR), 3D
modeling, and interactive design platforms. The idea is to look at how virtual technologies affect
students learning in visual literacy, spatial reasoning and design hands-on skills. Approaches
Mixed The approach included pre/post assessments, surveys, classroom observations, and
interviews.

The results demonstrated that messages presented in multimedia-enhanced instruction
improved the capacity of students to understand various complex design concepts than images
taught through traditional methods alone. The use of multimedia tools also deepened student
engagement and helped ensure a more interactive learning experience that facilitated collaborative
learning. But the study also pointed to difficulties, largely related to how much both students and
instructors had to learn.
In conclusion, this study suggests that multimedia technologies have significant advantages
in graphic design education, contributing to learning improvements and engagement. This
indicates an enormous opportunity for personalized learning and vocational training in the design
capacity. Future studies should investigate the long-term effect of multimedia tools on skill
retention and pedagogical training for educators about their effective use.

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